Once you
have determined your main keywords, you still have to integrate them in due and
proper place, within your site and your pages. The placement of the keywords is
a factor to be considered more than seriously, freelancing course, just as we wish for you, you aspire to be a
hit, in terms of visibility.
Title, description:
The title,
description and URL of the pages are generally displayed directly by the search
engines in the list of results. These allow, on the one hand, to improve the
referencing and, on the other hand, to encourage the internet user to visit the
page.
Title and description of your site:
Change the
title and description of your site so that they contain the keywords you have
chosen at least once. Think of writing in an attractive way, in order to
attract the attention of the Internet user, to give him the irrepressible urge
to click. Then, although this field is no longer used directly by search
engines, update the Keywords section, so that it includes yours.
Title and description of each page:
Also
remember to optimize the referencing of each of your web pages in the same way.
Yes, improving your site is a long-term job, but you can take our word for it:
the effort is worth the effort!
Page names and custom URLs:
It is
important to choose the name of your pages so that it contains your keywords. If
freelancing course take our case of
site on web referencing, it will, for example, be recommended to modify a page
named Presentation in SEO Principles, or even, to transform a page.
Reserve
a domain name:
The
reservation of a domain name is an essential step for your SEO because it
allows you to customize your URL, and show Google that you have a professional
website.
Indeed, a
domain name being necessarily paying, its reservation represents, obviously, an
investment, and was not inevitably done lightly. It therefore constitutes a
reliable guarantee for search engines.
Content and SEO of pages:
It is
important to insert, on all your pages, textual content containing your
keywords. This is why we recommend commenting on your photos and videos, if
your page does not contain text. The terms of the expressions must appear
together, but also separately. To use our favorite example of website dealing
with the improvement of SEO: the expression SEO website should appear, as well
as sentences containing the words, site and Internet.
Field:
The freelancing course grant you, the content of your site
may perhaps seem a little repetitive. But it will greatly help Google to
understand what your site is talking about, and thus improve the positioning of
your site for your keywords. And that's what matters most to us, isn't it?
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