Rather than following their personal tastes, marketers
should take into account the behaviors and preferences of their readers when
choosing the topics they will cover. Otherwise, they risk publishing content
that is of no real value to them, because analyzing social media agency lahore is essential for writing quality
content.
Define the
successful strategies already in place on your blog:
To assess your blogging strategy, the easiest sources of
data are your own indicators. Just add categories to your blog posts,
corresponding to their respective topics. By classifying your articles by
category, you can measure the performance of each subject using data analysis
tools such as content strategy tool.
Find out which initiatives are bearing fruit among your competitors:
Chances are you and your competitors will have a very
similar audience. This means that their most popular topics are potentially the
same as yours.
When you have identified their best performing content, take
inspiration from it to improve your own. You can talk about the same general
topics as a competitor, but you need to add your personal touch and come up with
new ideas for your readers.
Follow the
conversations of your audience online:
Sites like Quora and specialized forums represent a wealth
of information for creating quality content. Every day, potential customers
post questions there. They publicly display their professional information
there, allowing you to compare this data with your buyer personas. You can
therefore clarify the needs of your personas and optimize the personalization
of your content.
Get more
out of Google’s Related Searches:
If one of your particular topics speaks to your readers and
you want to optimize its popularity, start a search in Google with these terms
to discover those associated with the help of social media agency lahore. When you search for a term in Google, an
Associated Searches section sometimes appears at the bottom of the page.
Make a
survey of your subscribers:
Is there a better way to find out your readers' preferences than
to ask them directly? Before sending your survey, keep in mind that not all of
your subscribers will take the time to answer it and consider offering them a
reward, such as a voucher, to encourage them.
The participation rates are generally much higher when the
company offers its subscribers to participate in a survey in exchange for a
reward.
Consult the
sales team and the support to find out the difficulties of your customers:
Your sales and support team consult your prospects and
customers every day. They are the ones who know best the needs and difficulties
of your audience. The social mediaagency lahore with the teams is the best way to identify the most pressing
issues for your readers.
To better understand the difficulties of your prospects and
customers, organize a monthly meeting with your sales team and your support
team, or ask them to note the most common problems and the subjects likely to
provide an answer.
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