Keyword research is an important skill that determines the success
or failure of SEO. If you start creating site content without researching
keywords, the following will occur: In such cases, no matter how great the
content is, it will never be successful.
In this article, best seo services in lahore introduce some excellent free keyword tools that should be used in
combination for complete keyword research that leads to results.
Two steps of keyword research:
First, I would like to touch on keyword research methods. There
are only two main things to do in keyword research.
Step 1: Expand keywords
Step 2: Narrow down keywords
Expanding keywords is to thoroughly identify what words a search
user is searching for.
GOOGLE KEYWORD PLANNER:
Google Keyword Planner is a representative free keyword survey
tool. It is used for both expanding keywords and squeezing keywords. For
details on how to use it, please refer to How to use Google Keyword Planner for
all people working on SEO.
GOOD KEYWORD [A RANK]:
This tool allows you to look up suggest words. When you enter some
search keywords on the Google search screen, related words are automatically
displayed as shown below. This is the suggest word.
GOOGLE SEARCH CONSOLE [A RANK]:
The Google Search Console is a frequently used analysis tool along
with Google Analytics, and is mainly suitable for website performance analysis.
This is also very useful in the process of expanding
keywords:
In particular, the search analytics menu is a must see. You can
find out what keywords your website is actually ranked in. you can check what
keywords are starting to be displayed at the top, such as searching for
keywords that appear on the first page in a single step.
Specific methods of keyword research:
The best seo services in
lahore briefly explain how to use these tools to conduct keyword research
to lead to results.
3.1. Expand keywords:
In the expand keywords stage, we will collect as many keyword
candidates as possible to lead to results.
This step is very important:
If you skip this step and try to take countermeasures with only
the keywords you think, you are very likely to miss keywords that really lead
to purchases or keywords that currently target the top search.
Also, there are cases where keywords that have not been searched
in the first place, or conversely, there are too many competing keywords that
are very difficult, so it is really dangerous.
2. Narrow down keywords:
In this step, we will narrow down the keyword candidates that were
issued in Step 1.
It's not just a search volume.
How is the competition situation?
Whether it is a keyword that makes money
Isn't it going to make money right away, but will you aim for the
search ranking from the perspective of accelerating the growth of the web page?
Narrow down the keywords that should be taken into consideration
in a comprehensive manner.
FIND OUT CONVERSION RATE:
When compared to keywords such as, the former is clearly more
likely to lead to purchases, while the latter is probably less likely to lead
to money.
Check the search volume:
In this article best seo servicesin lahore describe that Search
volume is a criterion for narrowing down keywords. As you can see if a searcher
gets the first rank with a few keywords, it doesn't make sense. However, the
search volume alone cannot be judged.
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