Decrease in site traffic drop? Defined by digital marketing course in lahore

When you see a decrease in traffic on your site, you suspect that your keyword ranking has dropped.  However, if the keyword ranking is measured only with the main keyword, I don't know if the ranking of the surrounding keywords other than the main keyword has dropped.

Originally, digital marketing course in lahore is necessary to measure the ranking with many keywords other than the main keyword, but many web administrators do not implement it.

At such times, you can roughly determine what is going on.

Hypothesis of reduced site traffic

There are two possible hypotheses for the decrease in traffic:

The keyword ranking of the main keywords dropped

The overall ranking of keywords such as surrounding keywords.

Check the status with Google Analytics:

Check for changes in traffic and type of main keywords and sub keywords

To select the Google Analytics- site

Attract customers - [Summary] - [All traffic] - [channel] - Click the [Organic Search]

Specify the date as only one day

Check the sessions for some keywords at the top.

Specify another day and check if the keyword displayed at the top has changed or the session has not dropped.

By specifying the date as only one day and checking for a few days digital marketing course in lahore can be confirmed whether the keyword with high traffic has changed or the session of the keyword with high traffic has not deteriorated.

Know the situation:

→ if traffic on the main keywords and sub-keywords is decreasing, review the SEO measures on the target page. The

Check if there is no change in the number of keywords visited by neighboring keywords

Confirm with Google Analytics as before.

To select the Google Analytics- site:

Attract customers - [Summary] - [All traffic] - [channel] - Click the [Organic Search]

Specify the date as only one day4

Check the number of keywords searched that day. Change the date and check the number of keywords searched that day → If the number of keywords is decreasing, the overall keyword ranking may be decreasing. We will check the content that is the mainstay of attracting customers by surrounding keywords, such as lower-level pages and blogs, and further strengthen them.

Summary:

When traffic falls, we will identify the keywords that are being visited (other than main keywords and sub-keywords) at an early stage and strengthen countermeasures. The best way is digital marketing course in lahore to get the ranking of all the keywords that are likely to come to your site, but if you want to take immediate action, you may decide based on the Google Analytics situation that you have provided.