Google
Optimization - the three phases
Google
Optimization Phase 1: Keyword Research
Anyone who effectively runs Google Optimization will appear higher on the Google search results page, ultimately leading to more website traffic and potential by SEO course in Lahore. In order to exploit the potential of organic search, each website should be optimized for one or more keywords. With the use of keywords you determine under which search term the article should be found on search engines.
Every webmaster knows the
potential to generate website traffic through organic search. Search engines
like Google, Bing and Yahoo regularly review websites and analyze hundreds of
factors such as content, Meta tags, customer reviews, page speed and social
media signals.
The collected data is stored in databases and ordered and
categorized using specific algorithms. Based on this, the order in which each
website is displayed on Google is defined.
Define a specific keyword for each page.
If your site consists of 100 different
pages, you can
rank for 100 different keywords (or even more). For this reason,
it is essential to consider Google optimization when creating a new website. A
clear structure incl. Keyword Map should be defined.
Do not use
the same keyword twice
A clear structure is essential
and ensures that not two pages are optimized for the same keyword. If this
happens, your own page is competing and may lead to punishments.
Use keywords that are actively
searched for Optimizing a website for a keyword that no one is looking for is
nonsense. Put yourself in the position of the potential customer and ask
yourself which keywords you would search for on Google.
Pay attention to the competition the
fewer websites that use the same keyword, the higher the chances of a good
Google placement with the help of SEO
course in Lahore.
Define a
Keyword for Each New Page
Creating SEO-friendly websites
starts even before you write. Research relevant keywords and choose a specific
keyword before you start writing.
Tip: Use the
free Google Keyword Planner to get keyword and statistics ideas on search
volume and competition
Google Optimization Phase 2: content and text design
When writing texts for online
media, the guiding principle "Content is King" still applies. A good
placement on Google is not worth much if the text found on the landing page is
difficult to read or confuse.
Focus on and get quality
content and make use of the free checklist when writing web content as well as
implementing Google optimization measures.
Write for your target audience -
not for search engines
Try to make the text as natural
as possible; after all, it should be easy and enjoyable to read. Only texts
created for search engines (keyword stuffing) are penalized by Google.
Use at least 300 words
A magical formula regarding text
length does not exist. Nevertheless, there is still a correlation between long
texts (from 1'000 words) and better Google placement. Website should be
informative, but not overloaded - do not artificially prolong the text. This
rule applies to all sites, regardless of home page, landing page, category page
or blog.
Integrate
the keyword in the Tex t
The use of keywords SEO Course in Lahore helps search
engines in the text to better understand the content and categorize the URL.
The desired keyword density is about 2%. Keep in mind that the text should be
legible when writing - using the keyword in every other sentence is not a
successful Google Optimization.
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