digital marketing training defined how the digital world works

Let's summarize the digitalization:

The stage of testing individual digital marketing methods is over. What is needed of digital marketing training that links all the individual digital marketing measures that have been active so far? In other words, it is time to rethink and restructure marketing management.

Marketing, more specifically, the work of marketers has entered a new stage. Until now, apart from the traditional marketing team, there was an independent digital marketing team. This is because the skills required for digital marketing were different from the conventional ones, and there were different types of people from the traditional marketing team. Each team has a different culture and it has always been difficult to act together. In addition, digital marketing was seen as a side stream.

Learn about the digital world:

In other words, all marketers must not only conduct digital marketing but also learn how to work in the digital world. People who have been involved in digital marketing so far have to rethink in their overall marketing strategy. This is a new challenge. However, it is only for marketers.

There are industries that have struggled before marketers to change their traditional way of working to a new way of working. It is the world of software development that led the digital business more than anyone else.

Bitter experience in software development and marketing:

Let's take a digital marketing training to look at the bitter experience in the software industry. In the past, software development was a process in which the customer's request and the purpose of the software were first heard, the means for realizing it were carefully considered, a detailed development plan was made, and actual development was started. However, this is a foolish thing. As soon as the client sees the completed software, he says, if you look at it, you should be the opposite.

Software that has been developed over many months cannot be redesigned or re-developed so easily. The approach is to throw away the hard-worked products and start from the beginning, or to work desperately to do something. From this experience, software developers realized that the perfect plan

Based on this, we design and produce campaign materials. However, just before the announcement of the campaign, there was a stake from a stakeholder, and he was chased to respond by returning to the holiday. Moreover, the campaigns announced in this way can sometimes subtly catch currents. You already know.

A fast cycle of experimentation and improvement creates innovation:

So how have software developers changed the way they experienced this? One method is digital marketing training to develop a small and fast cycle and test it when a certain product is produced. Get real feedback and improve real customers and stakeholders in front of you without going through the fiction world. Do it again, not once. As in the subtitle of the book, we aim for innovation through a fast cycle of experimentation and improvement.

I don't say that the personas polite discussion is unnecessary, but it doesn't have to be done blindly. It's digital that makes customers so powerful that they can even influence their marketing strategy. Similarly, marketing can use digital to adjust customer profile. Like apps and operating systems, Persona can update its beta version.